Motor Insurance is
permanently targeted by the major
insurers and despite the high premiums
most people pay, is actually a very
competitive market.
Insurers
will often routinely advertise for
business and lower their prices to
encourage new customers. After a short
while, they realise that their premiums
are insufficient to cover the claims
costs and start price rises. While
this benefits the consumer initially,
almost every year a better deal will
be available elsewhere. At renewal,
careful customers will then start
the arduous process of ringing round
the insurers once more.
Before
the launch of the 'direct' companies,
brokers were a reliable way of checking
the premiums of multiple insurers
in one go. The direct companies arrived
with a sales pitch of 'cut out the
middle-man'. While this seemed to
made good financial sense, these direct
companies now had to employ and train
new call centre staff, implement new
computer systems and spend dramatic
amounts of money on advertising. The
truth of the matter is that although
brokers will earn commission from
your premium, the net cost will not
necessarily be any higher than a direct
underwriter. If you add to this the
constant changing price structures
of underwriters, choosing a broker
remains a shrewd decision for many.
Ferguson
Green Insurance has direct access
to many underwriters, although these
are focussed on the commercial insurance
markets. To ensure that our private
customers receive a consistently competitive
premium, we have created relationships
with partner insurance brokers who
specialise in motor insurance.
Generally,
we will only earn a nominal rate of
5% commission for this type of policy,
which often will not meet our costs.
Accordingly, as with other personal
insurance policies, motor insurance
is exclusive to our existing clients
and commercial customers.